iHeart Radio Mobile Tricked Out Trailer

Agency: RSE
Client: State of California
Partner: iHeart Radio

The iHeart Radio Mobile Tricked Out Trailer (TOT) traveled to family-friendly fairs and festivals throughout California in the summer of 2022. It focused on counties with disproportionately impacted communities and low vaccination rates. Playful, interactive displays engaged children and parents while providing information about COVID-19 and vaccines. More than 6,300 visitors engaged with the mobile TOT at county fairs and events.

Role: Art Director & Designer
Copy: Montana Strohl-Roy
Creative Directors: Steve Fong & Darcey Self

Character Art:
Joseph Mauk (AAPI & Kid Heros)
Lagrant Communications (African American Hero & COVID-19 Monsters)
Sensis Agency (Luchador Hero).

Front Banner

Entrance A-Frame

Exterior Window Signage

Prize Table

Paper-Fan Freebie with Frequently Asked Questions

Prize Wheel

Temporary Tattoos

Coloring Pages

Trailer Interior

Interior Posters

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